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College of Business Internet Marketing Conference set for Oct. 18
By Bob Mackowiak : October 3rd, 2011
To help area business professionals best use the Internet to promote their products and services, The University of Toledo College of Business and Innovation’s Interactive Marketing Initiative will present its Third Annual Internet Marketing Conference from 8 a.m. to noon Tuesday, Oct. 18.
“Innovative marketing tactics and techniques have never been more important than in these continually challenging times,” said Dr. Iryna Pentina, co-director of the UT Interactive Marketing Initiative. “Our third annual event is specifically geared to help businesses improve their ability to use the latest Internet tools to grow their business.”
Nationally known industry experts will help participants understand and apply new Internet marketing functions that can dramatically help their business.
Topics and presenters will include:
• “Evolution of Video for Internet Marketing” by Steve Graft, Google;
• “20 Steps and Tactics to Becoming the Content Expert in Your Industry” by Joe Pulizzi, Junta42;
• “12 New Digital Technologies to Accelerate Sales” by John Edwards, the Pursuit Group;
• “How to Add E-Commerce to Your Business” by Joe Metzger, Metzgers; and
• “Beyond the Toolbox: Using Social Media Integration for Business” by Christopher Penn, Blue Sky Factory.
“Internet marketing techniques are now a requirement for business success,” Pentina said. “Participants will leave this half-day conference with the game plan and ideas they need to take positive action.”
She noted the event has sold out its first two years.
“We are continuing our custom of offering UT faculty and staff this pacesetting information at a special rate: $60, which is a 40 percent savings off the regular price,” she said.
Register soon as space is filling up fast. For more information and to register, go to www.utinternetmarketing.info.
