The University of Toledo

To help area business professionals best use the Internet to promote their products and services, the UT College of Business Administration’s Department of Marketing and International Business will present its Second Annual Internet Marketing Conference Tuesday, Oct. 12.

“Successful marketing tactics have never been more important than in these continually challenging times,” said Dr. Anthony Koh, UT associate professor and chair of the Department of Marketing and International Business. “This unique and timely seminar is specifically geared to help businesses improve their ability to use the Internet to grow their business.”

Area industry experts will help participants understand and apply strategies in areas that can dramatically help their business, Koh said. An additional feature of this year’s Internet Marketing Conference is the networking and learning opportunity, where participants can benefit from trade exhibitors who will share their expertise and services. Topics and presenters will include:

• “Search Engine Optimization” by Traci Roberts, Fathom SEO, Cleveland;

• “Search Engine Marketing” by Mike Temple, Temple Development Co., Sylvania;

• “Google AdWorks and Analytics” by Carrie Bell, Google Inc., Ann Arbor; and

• “Social Networks Marketing and Social Media Monitoring” by Tim Langhorst, ProMedica, Toledo.

“Internet marketing techniques are now a requirement for business success,” Koh said. “Participants will leave this half-day conference with the game plan and ideas they need to take positive action.”

This Internet Marketing Conference will be held in the new Savage & Associates Complex for Business Learning and Engagement on UT’s Main Campus from 7:30 to 11:45 a.m.

The cost for UT students to attend the conference is $20, and the price is $50 for faculty members. For other participants, the cost is $75, with $50 for additional company representatives.

To register or for a detailed program description, click here.

This entry was posted  on  Tuesday, October 5th, 2010 at  5:43 am and is filed under  Events, UToday.
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