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From 1872 to you: New UT ad campaign debuts |
| By
Deanna Woolf |
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Nov 5, 2007 |
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On the streets, on the airwaves and in the papers, The University of Toledo is rolling out its new advertising campaign.
The campaign features the slogan "From 1872 to you. Creating the future." It is a colorful, energetic take on the University and the opportunities for people to get involved at UT through education, health care and research.
"The campaign is designed to continue to build and strengthen our brand and increase enrollment for the University," said John Adams, senior director of the University Office of Marketing. "The theme of the campaign positions UT as an established institution poised for the future by preparing our students for life after graduation and as a positive transformational force for the world."
Adams added, "As with our other materials, I am proud that the initial print ad and billboard designs were done by our talented in-house team. We partnered with two outside agencies to develop the TV and radio spots, and I think they really brought out the spirit and energy of UT."
In addition to local advertising in the greater Toledo area, the new UT ad campaign is hitting the road, with a presence in the Cleveland and Detroit markets. The campaign will run through spring semester 2008.
For your look and listen of the new UT TV, radio and print ads, visit www.utoledo.edu/campaign.
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