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‘UT Matters’ campaign to debut this weekend |
| By
Kim Harvey |
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May 29, 2008
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| President Lloyd Jacobs recently taped a spot in his office to introduce the “UT Matters” campaign. |
On Sunday, you’ll notice a change in “University Health Matters,” a local advertising campaign that has been a staple in local media since 2005.
The campaign, which features health-related topics and expertise from faculty and staff on the Health Science Campus, will expand to include UT’s role as a leader and educational resource within the greater Toledo community.
According to Lawrence J. Burns, vice president for enrollment, marketing and communications, the expanded ad program will be called “UT Matters” and encompass subjects of interest to a more broad audience, including potential patients and students, business leaders, current and prospective donors, and the UT community.
“‘University Health Matters’ has been very successful in educating the public about timely health topics while introducing them to services or reinforcing their knowledge of our medical campus,” Burns said. “The Web site also is a strong resource for people who see the ads and want more information.
“The evolution of ‘University Health Matters’ to ‘UT Matters’ parallels the University’s own blending of campuses to create an institution dedicated to community health, education and improving the human condition,” he added.
Patrick Giammarco, UT health-care marketing manager, said fresh ads will appear in editions of The Blade and on Buckeye CableSystem June 1. A new Web site, www.UTMatters.com, will debut at the same time.
“Traffic that comes to the old Web site will automatically be directed to www.UTMatters.com,” Giammarco said. “The ads, television spots and Web content will feature topics of interest from all campuses and be packaged with a new logo and a new, clean look.”
Dr. Lloyd Jacobs, UT president, has taped 60-second television spots to introduce the transition. The spots will run exclusively on Buckeye CableSystem stations in June.
Ad insertions in The Blade, beginning with Sunday’s edition, also will introduce “UT Matters.” In July, the campaign will get back to basics, highlighting the value of arts/cultural experiences and radiology/imaging capabilities.
Additional topics to be featured this summer include preparing students for success after graduation, pain management, community partnerships and patient centeredness.
“UT Matters” will continue to be produced in collaboration with The Blade and Buckeye CableSystem.
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