No top menu
<!-- no script -->
|
|
University decides on new logo |
| By
Jon Strunk |
|
|
Aug 21, 2006 |
|
The University of Toledo has selected a new graphic identity to represent a new institution. There are no plans to change the athletic “Rocket” logo, UT officials said.
Based in large part on two surveys that generated more than 8,000 responses from students, faculty, staff and alumni, UT President Lloyd Jacobs has selected a blue crest with a gold “UT” inscribed over three gold leaves. The leaves symbolize the University’s devotion to discovery, education and service. Beside the crest in blue type is “The University of Toledo” and below that text is the date UT was founded, 1872.
“I think this mark will help create an identity and a unity at The University of Toledo that we can all be proud of,” Jacobs said.
Director of Marketing John Adams, who guided the internal creation of the new logo, said he was pleased with the participation by the University community in the selection process and thought the logo would represent well the new brand UT will be rolling out over the next month or so.
“Over time it will become a more recognizable symbol of UT and I think people will associate it with the stronger University the merger created,” Adams said.
Adams said UT will maintain its blue and gold colors across its campuses and communication will be distributed over the next few weeks regarding processes for updating letterhead and appropriate use of the new logo.
A historical icon with long ties to higher education, Adams said the crest, in combination with the University’s founding date, exhibits the depth of UT’s history.
The way the logo was developed was important, according to Lawrence J. Burns, vice president for enrollment services, marketing and communications and president of the Medical University of Ohio Foundation.
“We have a great deal of talent working at this University, and it was quickly determined there was no need to spend tens or hundreds of thousands of dollars for an outside agency to create something at a level our graphic designers could exceed,” Burns said.
The new logo replaces the blue tower of University Hall inside a circular gold field created externally at a cost of tens of thousands of dollars and introduced in 2001.
The University will push to maximize in-house talent, Adams said, but noted external support will be used when needed. As an example, he cited the branding research conducted this summer by an outside firm, which was perhaps better able to provide a more objective look at perceptions and thoughts about the University on which the brand could be built.
|
|
| |
|
|
|
|
|
|
|
|
|
|
